AI is central to this shift, with businesses utilizing more dynamic models and metrics, enhancing interoperability between tools such as Customer Data Platforms (CDPs)...
These capabilities allow technical marketers to easily combine the benefits of real-time data from CDPs with the comprehensive, yet often harder to access data...
The fifth annual Customer Data Platform Report, which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses are prioritizing data quality...