The Public Relations Society of the Philippines (PRSP), in partnership with the AI Centre of Excellence (ACE), welcomes back Hemant Gaule, an expert in artificial intelligence (AI), as he leads the “Power of AI for Communications and Beyond” on March 21, 2025, at The Holiday Inn & Suites Makati and online via Zoom.
In September last year, the AI Masterclass with PRSP led by Gaule, the co-founder and director of the School of Communications and Reputation (SCoRe), had been a resounding success. Participants raved about the hands-on training, learning how to strategically integrate AI tools like ChatGPT into their PR campaigns.
From AI-driven insights to advanced prompt engineering, the masterclass also equipped PR professionals with practical skills to elevate their strategies. The event, moderated by industry leaders like Ana Pista of ArdentComm, Norman Agatep of Grupo Agatep, and Abigail Ho-Torres of PRSP, was hailed as transformative, solidifying the importance of AI in the future of PR.
“The demand to delve deeper into AI’s evolving role in communications has been tremendous,” said Ana Pista, VP for Internal Affairs of PRSP and also the founder and CEO of ArdentComm. “The success of last year’s masterclass clearly demonstrated the hunger for this knowledge. We are thrilled to partner with ACE and bring Gaule back to provide a more updated and expanded learning experience.”
Meet the speaker: Hemant Gaule, AI visionary and communications strategist
Gaule isn’t just talking about the future of AI in communications; he’s shaping it. Based in Mumbai, India, Gaule is a passionate education leader with a deep understanding of artificial intelligence and behavioral psychology.
A graduate of the prestigious Indian Institute of Management – Ahmedabad, Gaule has advised numerous private, social, political, and governmental initiatives. He played a key role in India’s current Prime Minister Narendra Modi’s 2014 national election campaign as Co-founder and Director of Citizens of Accountable Governance. Gaule then co-founded and currently leads SCoRe, India’s only institute dedicated to education and research in public relations.
For this year’s ACE workshop, Hemant will be building on the foundations laid by the PRSP’s AI Masterclass in PR and Communications in 2024 while incorporating the latest advancements in AI technology. He will also present contemporary industrial information and tips like improving efficiency, streamlining processes, and enhancing engagement in both business operations and the communications field.
The session will cover AI-powered content creation (how AI tools can revolutionize writing and campaign strategies); audience targeting and personalization (use of AI-driven insights to enhance customer engagement); sentiment analysis & reputation management (to monitor public perception and mitigate risks); automation of content creation at scale (using AI-powered forecasting); and ethical considerations of AI in communication (the responsible use of AI in PR and marketing).
For career professionals, government officials, business operations, and communication practitioners who aim to maintain competitiveness in the digital-first era, this workshop will provide them with exceptional guidance from an industry-leading specialist.
The AI Centre of Excellence (ACE) is a tripartite collaboration between the London School of Public Relations (LSPR), the School of Communications & Reputation (SCoRe), and Ardent Communications Inc. (ArdentComm). ACE acts as a multi-partner organization that seeks the advancement of AI education through academic-industry cooperation. After the session in Manila, more workshops will be held in Jakarta, Indonesia, Malaysia, and Vietnam. This AI-based communication strategy workshop provides tools to marketing and PR practitioners, and communication professionals who want to leverage AI for business growth, communication effectiveness, and measurable efficiency. Are you struggling to keep up with the rapid advancements in AI? This masterclass will equip you with the tools and strategies you need to thrive. Don’t miss this opportunity to learn from Gaule, one of the most respected minds in AI-driven communications.
