Much like any other industry, sports are now being transformed by technology—from how it is consumed by fans to how games are played with athletes and teams harnessing the power of data and analytics to improve performance and gain competitive advantage.
One of the companies leading the charge is Sportradar, a global sports technology company and pioneer in using data and artificial intelligence (AI) to elevate fan engagement and redefine the sporting experience. Through its commitment to real-time data analytics, immersive technologies, and hyper-personalized content, Sportradar is building a sports ecosystem where fans are more connected to their favorite games than ever.
“Our mission at Sportradar is to transform sports into a more interactive and enriching experience for fans worldwide. No matter where you are, we strive to bring you closer to the action, offering deeper insights into every play and new ways to engage with your favorite teams and athletes,” Ben Turner, Head of Sports Content and Partnerships APAC & Head of Global Basketball. “With our innovative technologies, data-driven solutions, and strategic partnerships with leading sports leagues and federations, we are dedicated to closing the distance between fans and the game. Our mission is to craft unforgettable, immersive experiences that bring the excitement and energy of sports to everyone, everywhere—while simultaneously supporting the growth of the industry and advancing the development of its athletes.”
Innovating coaching and scouting with Synergy
One of Sportradar’s flagship solutions is Synergy, a platform that has transformed coaching, scouting, and performance analysis across basketball leagues worldwide. It hosts the world’s largest archive of basketball video and statistical data, enabling teams to analyze player movements, shot patterns, and overall team dynamics at a granular level. This data-driven approach empowers coaches, scouts, and analysts to make precise, evidence-based decisions that shape team strategy and drive player development.
Synergy, widely used by the NBA and national basketball teams, including the Philippine team, is trusted by over 40 leagues globally for advanced analytics in basketball. Now expanding its capabilities to baseball, Synergy is set to revolutionize player evaluation through a groundbreaking multiyear agreement with Major League Baseball (MLB). This partnership increases event coverage from 3,300 to over 20,000 games annually, including top amateur and high school events. Leveraging Sportradar’s AI-powered technology, Synergy transforms vast data from video into detailed metrics and insights, empowering both basketball and baseball organizations to streamline player evaluation, enhance decisions, and develop future stars with unmatched precision.
“With Synergy’s vast database of player statistics and video clips, teams can identify trends, assess opponents, and fine-tune their game plans with remarkable accuracy. By allowing teams to tailor training programs and refine tactics, Synergy is helping to elevate the competitive standard of basketball and baseball leagues worldwide,” Turner explained.
Reaching fans everywhere
Sportradar’s partnerships with major sports organizations, including NBA, MLB, and UEFA highlight its commitment to transforming fan experiences globally. As the NBA’s official data provider, Sportradar delivers accurate, real-time game statistics, fundamentally enhancing how fans engage with basketball. From preseason to playoffs, fans can access live updates on player metrics, team movements, and advanced analytics, creating a dynamic, data-driven viewing experience.
Sportradar’s latest NBA solutions further enhance this engagement with innovations like the Virtualised Live Match Tracker, which provides 3D, real-time visualizations from customizable angles; NBA Advanced Visualisations, offering in-depth player insights through heatmaps and metrics; and 4Sight Streaming, combining AI-enhanced broadcasts with real-time stats and predictive analytics to make fans active participants in the game viewing experience.
Empowering sports leagues is also a priority for Sportradar, as seen through our extensive basketball platform, which is a suite of solutions supporting leagues to collect and display data as well as delivering automated broadcasting platform-connected live games to fans worldwide, featuring graphic overlays, live commentary, and in-depth analysis without requiring on-site production. Used by leagues like the LNB France and NBL1 in Australia, it democratizes sports access, ensuring that fans everywhere can enjoy high-quality broadcasts, stats, and content regardless of location.
“By providing real-time data and advanced analytics, we empower fans to engage with their favorite games in a more meaningful way. Our solutions not only deliver real-time insights but also allow fans to personalize their viewing experience. We believe that the future of sports lies in creating deeper connections between fans, teams, and the game itself. As we continue to expand our offerings, our commitment remains clear: to transform the way sports are experienced and celebrated around the globe,” Turner said.
As Sportradar continues to push the boundaries of what’s possible in sports technology, the message is clear: we are entering an exciting era where data and innovation make sports more engaging and accessible than ever. With each game, fans become more than just spectators; they are immersed in a dynamic, data-driven world where they can interact, analyze, and celebrate every moment of play.
