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Metrobank taps analytics to gain new customers, improve profitability

Experian’s solutions will help support Metrobank Card’s new customer acquisition programme and streamline processes across its retail and business banking offers.

(From left to right) Sadish Ray (Regional Director, Decision Analytics, Southeast Asia, Experian), Jeff Price (Managing Director, Decision Analytics, APAC, Experian), Riko Abdurrahman (President, Metrobank Card Corporation, Philippines) and Francis Delos Santos.

Metrobank Card Corporation (MCC), a payment solution provider in the Philippines, has chosen Experian to strengthen its customer acquisition and collections management processes.

Following a stringent tender process, Metrobank Card has signed a five-year contract for the deployment of Experian’s PowerCurve Originations and Tallyman solutions. Both solutions will help support Metrobank Card’s new customer acquisition programme and streamline processes across its retail and business banking offers. Through this partnership, Experian is helping to support Metrobank Card’s commitment to improve its customers’ experience with even better service delivery.

(From left to right) Sadish Ray (Regional Director, Decision Analytics, Southeast Asia, Experian), Jeff Price (Managing Director, Decision Analytics, APAC, Experian), Riko Abdurrahman (President, Metrobank Card Corporation, Philippines) and Francis Delos Santos.

(From left to right) Sadish Ray (Regional Director, Decision Analytics, Southeast Asia, Experian), Jeff Price (Managing Director, Decision Analytics, APAC, Experian), Riko Abdurrahman (President, Metrobank Card Corporation, Philippines) and Francis Delos Santos.

The implementation of PowerCurve Originations and Tallyman solutions will help Metrobank Card address the challenges of replacing its existing legacy system for customer acquisitions and collections. Metrobank Card needed to update its systems to address costs, speed up its customer acquisitions and provide consistent services through different channels. The functionality and scalability of Experian’s solutions met the requirements of Metrobank Card’s business objectives for increasing efficiency and customer satisfaction.

PowerCurve Originations provides Metrobank Card with an advanced, analytics-based approach that will help improve profitability and improve customer acquisition decisions. The solution also helps overcome technology constraints and costs enabling Metrobank Card to create, manage, and boost its strategies more quickly and efficiently. Originations helps increase the efficiency of internal application processes across multiple channels and manage credit risk more effectively.

PowerCurve Originations complements the Tallyman software through the streamlining of internal processes enabling better strategy management for Metrobank Card. Tallyman promotes faster performance with a significant reduction of bad debt, costs and risks. This empowers the bank withthe flexibility required to respond quickly to changing market conditions. It also enables the business to grow profitably, improve operational efficiencies, and strengthen customer relationships.

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“Customer acquisition and growth in an ever-changing market remains a key challenge for our business in the Philippines especially after the calamities that hit us”, commented Francis Delos Santos, Head of Business Technology, Metrobank Card. “We recognised the need for a proven technology partner and a suitable product that could handle complex, large scale credit risk infrastructure projects under demanding timescales, and could integrate seamlessly with our systems.”

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