Lenovo recently opened its 20th concept store in the Philippines and the second one in Cebu City, located at the third floor of Ayala Center Cebu.
The one-stop PC shop features a range of Lenovo products including notebooks, laptops, and desktops – each is designed to cater to different lifestyles and tech needs of growing market segments.
“We are committed to make our innovative tech products more visible and accessible to the public, especially in key cities. Lenovo is set to open more concept stores all over the Philippines to deliver that unique first-hand experience to today’s discerning buyers,” said Michael Ngan, Lenovo Philippines country GM. “Though we are in an increasingly digital world, in-store experiences still play an important part in the buying process. People still want to touch and try the products before purchase. Through our well-curated stores, we give visitors the opportunity to experience the features of our products and at the same time to discover what suits their lifestyle and needs.”
Taking the lead in the PC and smart devices market, Lenovo continues to showcase its latest products to the public. Recently, Lenovo launched Legion, its own line of powerful gaming laptops and desktops. Meanwhile, its recent investment in the AI market Star Wars: Jedi Challenges–an augmented reality (AR) device made in partnership with Walt Disney, includes a smartphone-powered AR headset, a lightsaber controller, and a tracking beacon.