Acer Philippines has partnered with Samsonite to inspire millennials to do well, whether in school or in their professions.
Since most millennials are turning to traveling as a way to cope and re-energize in the face of the stresses of their daily lives, Acer is giving away a free carry-on Samsonite luggage, worth Php15,000, with every purchase of a qualified Acer and Predator laptops, Acer projectors, and Acer desktop.
Aptly called “#CarryOn”, the back-to-school promo, which will run until June 30, 2018, encourages the youth to power through the hurdles they encounter in pursuit of their dreams and goals.
“If there’s one thing we’ve learned about millennials, it’s that they are very passionate individuals who are unstoppable if they are truly motivated,” shares Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Travel is, without a doubt, one of their strongest motivations. This is why we’ve partnered with Samsonite, a household name when it comes to traveling, to help us propel this cause forward. Hand in hand, we are hopeful that we will be able to not only motivate our millennials, but also reward them for their hard work by fueling their wanderlust.”
Acer Philippines also debuted the #CarryOn video, which shows what the back-to-school campaign is all about. Directed by Ms. Irene Villamor, known for her works in Camp Sawi and Meet Me In St. Gallen, the film depicts how the youth turn to travelling as a way to cope and re-energize in the face of the stresses of their daily lives.
“Travel inspires a different form of education – it makes you learn about new environments, exposes you to different cultures, and gives you a clearer view of the world,” shares Ciely Buenviaje, Country Head of Samsonite Philippines. “Samsonite could not be happier to be partnering with Acer in promoting such a holistic growth for the millennial generation.”