Digital fashion platform ZALORA, through its collaboration with Ayala Group, will roll out a number of projects by leveraging their combined businesses and digital capabilities to create what they call as a “seamless shopping experience” that merges offline and online channels.
“We believe that by working together, ZALORA and Ayala Group can transform the customer journey into a more connected experience, where customers can move between physical and digital channels seamlessly, and that we can better learn and adapt to customer needs by leveraging our data sets to study behavior and draw insights that will help us improve customer touch points,” said Parker Gundersen, CEO of ZALORA Group.
The new initiatives Zalora and Ayala Group are embarking serve as the start of ZALORA’s plan in the region to broaden its platform capabilities for brands and shoppers. In the coming weeks or months, ZALORA will be coming out with new value-added services in fashion brands to expand its operations in the region.
“ZALORA Philippines is at the forefront, driving the fashion e-commerce revolution in the Philippines. The partnership with Ayala Corporation will not only speed up the industry’s growth as more Filipinos embrace online shopping, it will also transform their shopping experience by making it even more enjoyable and convenient as they gain access to a wide selection of brands that would otherwise be unavailable to them,” said Paolo Campos, ZALORA Philippines CEO.
Campos said the partnership will employ what they call the 3Cs of seamless shopping strategy which include Comprehensive eCommerce, Click-and-Mortar, and Customer Insight.
ZALORA will make use of Ayala Malls online portal on ZALORA that features international and local brands on Ayala Malls and ZALORA for customers to easily shop online and offline, allowing them to do click-and-collect in store, or receive their products at home fulfilled by ZALORA. Retail brand partners as well as customers benefit from ZALORA’s logistics network consisting of over 500 delivery riders nationwide who deliver orders above P995 free of charge. The company also entertains free returns for up to 30 days from the date of purchase and boasts a10,000-square meter storage area.
ZALORA will also feature pop-up stores with new concepts and exclusive brand partnership as well as new digital service and marketing solutions such as check counters, augmented reality gallery, and merchandise QR code, exclusively at Ayala Malls. It will also introduce Collection and Drop Off points for ZALORA orders in Ayala Mall locations. ZALORA now has a Pop-up store along Bonifacio High Street which is open until December this year, and plans to put up another in Greenbelt in the first quarter of 2018. ZALORA has a Click and Connect in Glorietta 4. For next year, ZALORA will put up Click and Connect touch points in Trinoma, UP Town Center, and Alabang Town Center.
ZALORA will leverage mobile technologies such as Beacon to recognize visitors, send personalized promotions, validate loyalty transactions and create interactive campaigns.
Apart from these, Ayala Malls will launch its very own shop-in shop on Zalora which has an extensive selection of gift ideas and holiday lookbooks from local and international Ayala Malls brands. Customers can enjoy holiday shopping as they get to shop from the comfort of their own homes and have gifts delivered straight to their loved ones. Coupled with express shipping, gift wrapping and digital gift card offers, ZALORA helps customers on their last-minute Christmas shopping.
Earlier this year, Global Fashion Group, parent company of ZALORA, partnered with Ayala Group where it invested in taking 49% ownership of ZALORA Philippines. Approved by the regulatory board in August 2017, the investment of Ayala provides ZALORA with a partner in funding to speed up growth plans in the region.
