Ooyala, provider of video monetization technology and services, is powering the video business of Blink Now, an OTT provider in the Philippines. With Ooyala, Blink Now is said to be maximizing its business potential across three separate OTT properties with a single provider, powering ad operations, video delivery, data-driven insights and live streaming to more than 180,000 users nationwide.
A part of SM Lifestyle Entertainment, Inc., SMLEI, the entertainment arm and subsidiary of the Philippines largest property developer, SM Prime Holdings, Blink Now is the OTT division focused on providing entertainment content and customer experience. The company required a video technology provider with an analytics solution to help them understand their audience’s habits across its subscription-based (SVOD), transaction-based (TVOD) and ad-supported video services (AVOD).
With Ooyala IQ, Blink Now has access to up-to-the minute analytics to see what content is trending at any given time, allowing them to feature well-performing content to attract even higher viewership. Real-time multi-dimensional reports gives Blink Now granular insights to track engagement over any period of time across all properties or even individual videos. The data helps ensure they are reinvesting in content for the business based on its audience’s’ viewing behaviors.
Using Ooyala Pulse, the customer can see how ad-loads affect drop-off and completion rates against varying content lengths. This allows them to tailor the right amount of ads to every piece of content to maximize monetization without sacrificing user experience.
