Digiplus Interactive, with its social development arm, BingoPlus Foundation, launched the “Pusta de Peligro” responsible campaign at the Gateway Cinema. This initiative amplifies efforts to promote responsible gaming, and ensure a safe and enjoyable experience for all users through three approaches namely prevention, education, and intervention which teach them how to know the risks, set limits, and get the right support.
Aligned with the efforts of PAGCOR in promoting responsible gaming, the Pusta de Peligro is committed to keep gaming safe and enjoyable. It also provides players with the knowledge and tools to make better choices in their gaming experiences. PAGCOR is DigiPlus’ ally in protecting Filipino players.
Eusebio Tanco, chairman at DigiPlus Interactive, said they are hoping this campaign will spark a national conversation about responsible gaming. He also said that they want players to feel empowered to make wise choices, families to feel reassured, and communities to see gaming as a safe form of entertainment.
At the event, three short films which tell stories that shed light on pivotal moment where choices matter most were shown.The first video tells the story of a woman torn between breaking her piggy bank to place a bet, or keeping her hard-earned money. The second film follows someone caught in a tough decision: to use his money to buy lunch, or risk it all for a bet. The third video highlights the struggle of a woman with worn-out shoes, torn between buying a much-needed replacement, or taking a chance on a game.
The Pusta de Peligro campaign provides players with features that enable them to take control of their gaming habits, including options to set daily gaming durations, customize specific gaming schedules, and establish daily loss limits. These tools reflect DigiPlus’ proactive commitment to player welfare and align with global standards for responsible gaming.
In crafting an advocacy, DigiPlus partnered with mental health professionals, financial experts, and educators to create a campaign that speaks to the realities of Filipino players. There was a panel discussion during the event that featured Teresita Castillo of the International Gambling Counselors Certification Board and financial coach Armand Bengco. The panel explored the importance of education, early intervention, and expert collaboration in fostering a safe and responsible gaming culture.
To share the message of responsible gaming, DigiPlus and BingoPlus started rolling out videos across digital platforms and invite the entire gaming communities. Apart from this, on-ground initiatives such as community workshops and live events are set to amplify the campaign’s reach, ensuring that more players are empowered to make balanced, mindful decision making.
