NutriAsia, the Philippines’ leading manufacturer of food products in every Filipino household, has achieved an impressive sixfold quarter-over-quarter (QoQ) growth on TikTok Shop in Q3 2024, marking its highest-performing quarter since joining the platform in January 2023. This achievement reflects the brand’s ability to adapt to the fast-evolving e-commerce landscape, leveraging TikTok Shop’s dynamic tools and features to drive remarkable results.
NutriAsia has demonstrated how local businesses can effectively engage with online audiences as part of TikTok Shop’s Buy Local, Shop Local campaign. By combining innovative content strategies and data-driven insights, the brand has unlocked new growth opportunities while continuing to deliver value to Filipino households.
Driving Local Engagement through Strategic Initiatives
At the core of NutriAsia’s success is its focus on strategic product offerings and competitive pricing. The introduction of multi-pack bundles has boosted the Average Order Value (AOV), while enhanced packaging and pricing have positioned the brand as a standout player in the digital marketplace. These efforts have led to a 350% QoQ growth in Self-Live Gross Merchandise Value (GMV), and a staggering 3525% increase in affiliate GMV.
“We’re thrilled with the growth we’ve achieved on TikTok Shop. By creatively engaging customers and offering the right products, we’ve made NutriAsia a part of more Filipino households. Self-Live sessions have transformed how we connect with our audiences, fostering trust, authentic interactions, and meaningful sales growth,” said Christian Domingo, Digital Business Development Head of NutriAsia.
Maximizing Impact Through Living Content
NutriAsia has embraced TikTok Shop’s Self-Live sessions to transform customer engagement. These live-streamed events enable NutriAsia to showcase its products in real time, fostering stronger trust and engagement. In Q3 2024 alone, Self-Live sessions drove a 350% QoQ increase in GMV.
In addition, the brand’s collaborations with TikTok Shop affiliate creators significantly amplified its reach and impact. Affiliate GMV experienced 3525% QoQ growth, while live content created by affiliates increased nearly 195 times compared to the previous quarter. This strategy highlights how NutriAsia effectively uses TikTok Shop’s features to boost visibility and drive sales.
Enhanced Visibility Through TikTok Campaigns and Ads
NutriAsia’s participation in TikTok Shop campaigns, such as the Category Weekly and Friday FriYAY promotions, has further solidified the brand’s presence. Strategic investments in Live Shopping Ads (LSA) and Product Shopping Ads (PSA) have resulted in a 13% increase in Ads GMV and an improvement in Return on Ad Spend (ROAS).
“NutriAsia’s journey on TikTok Shop exemplifies how local brands can achieve exceptional growth by leveraging the platform’s innovative features. Their focus on strategic assortment, engaging live content, and effective campaign execution serves as a powerful model for other local businesses looking to thrive in the social commerce space,” said Franco Aligaen, Marketing Lead for TikTok Shop Philippines.
As TikTok Shop continues to champion the Buy Local, Shop Local initiative, NutriAsia’s story offers a compelling example of how Filipino businesses can succeed in the dynamic world of social commerce.
For more information about NutriAsia and their best-selling products, visit their TikTok Shop.
