Connect with us

Hi, what are you looking for?

HEADLINES

PLDT Enterprise, DTI, USAID bring MSME Day series nationwide

Leading the charge in this effort is PLDT Enterprise’s MSME Day Series, a key initiative designed to empower small businesses with digital solutions, fostering growth and innovation in a rapidly evolving market.

As the digital economy continues to reshape the business landscape, Micro, Small, and Medium Enterprises (MSMEs) across the country are being equipped with the tools and knowledge necessary to thrive.

Leading the charge in this effort is PLDT Enterprise’s MSME Day Series, a key initiative designed to empower small businesses with digital solutions, fostering growth and innovation in a rapidly evolving market.

Set to culminate in Pampanga, the MSME Day Series has already made significant strides in cities like Iloilo and Dipolog. The initiative, supported by partners such as the United States Agency for International Development (USAID) Philippines and the Department of Trade and Industry (DTI), provides entrepreneurs with critical resources to enhance their digital readiness. USAID has emphasized how digitalization can promote financial inclusion and unlock new market opportunities, particularly for rural enterprises, while the DTI offers guidance on leveraging government programs for digital upskilling.

“Digital transformation is no longer a luxury—it’s a necessity,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise. “The tools and support provided through initiatives like the MSME Day Series are essential for local businesses to remain competitive in today’s digital-first world.”

Advertisement. Scroll to continue reading.

In Dipolog, the event saw strong participation, with local entrepreneurs learning about key digital tools, including online payment systems, and digital presence optimization. The series’ localized approach also ensures that each session addresses region-specific challenges, making the insights and solutions directly applicable to the businesses in attendance.

Beyond expert talks and workshops, the MSME Day Series brings together a diverse network of partners, including Maya and Multisys, alongside various local chambers of commerce. These collaborations provide participants with access to a wide array of digital tools and best practices, critical for the survival and growth of MSMEs in the current economic climate.

“At PLDT Enterprise, our goal is to equip MSMEs with the knowledge and solutions they need to succeed,” said Chet Alviz, Vice President and Head for Enterprise and International Marketing at PLDT Enterprise. “The MSME Day Series is our way of bringing these resources to them, helping businesses make real changes that can drive sustainable growth.”

As PLDT Enterprise wraps up the MSME Day Series for 2024, the initiative has already left a lasting impact. Entrepreneurs across the country have walked away with actionable strategies to optimize their digital marketing, enhance customer engagement, and integrate cloud-based solutions into their operations. The upcoming Pampanga event promises to continue this momentum, offering local businesses a platform for growth, collaboration, and learning.

Advertisement. Scroll to continue reading.
Advertisement
Advertisement
Advertisement

Like Us On Facebook

You May Also Like

HEADLINES

PLDT and Smart’s full support for the recent Fiesta Señor and Sinulog Festival 2025 aligns with the PLDT Group’s commitment to fostering Cebuano faith...

HEADLINES

Acer secured a 34.2% market share in the consumer notebook category and a 40.6% market share in the gaming notebook category. This means that...

HEADLINES

Through the collaboration, OPPO will be the official mobile partner of CCP in its upcoming CCP University Roadshow, giving students an opportunity to enhance...

HEADLINES

Data from Packworks reveals over 175,000 stores actively transacted through its Sari.PH Pro app in 2024, representing a 32% increase from about 133,000 stores...

White Papers

According to the report, Iloilo stands out for its strong government support, with local policies and initiatives designed to foster startup growth, a model...

HEADLINES

In addition to providing grants and resources, the initiative will host activities and create platforms to foster innovation and collaboration in the local blockchain...

HEADLINES

Creativity and experience is a common AI activity theme among Filipinos with 48% using it for photo editing and 42% for both entertainment and...

HEADLINES

Converge will leverage Ribbon’s advanced Muse Multilayer Automation Platform (MAP) designed to maximize the value of IP Optical network investments through comprehensive control, analysis,...

Advertisement