Connect with us

Hi, what are you looking for?

HEADLINES

TNT bags Silver APAC Effie and YouTube Works ‘Force for Good’ award for viral SIM Registration campaign

TNT clinched the Silver Award in the Crisis Response/Critical Pivot – Services category of the 2024 APAC Effie Awards held in Singapore.

TNT, the value brand of PLDT mobile services arm Smart Communications Inc. (Smart), has once again bagged prestigious recognitions for its impactful and viral SIM Registration campaign at the recent Asia Pacific (APAC) Effie Awards 2024 and YouTube Works Awards Philippines.

TNT clinched the Silver Award in the Crisis Response/Critical Pivot – Services category of the 2024 APAC Effie Awards held in Singapore. A global symbol of achievement in the marketing industry, the annual awards recognize the best marketing campaigns in the region, gathering entries from Australia, China, India, Philippines, Thailand, Singapore, and South Korea.

 On the other hand, TNT won the ‘Force for Good’ Award for YouTube Works Awards Philippines, a category that recognizes the most groundbreaking and effective campaigns that inspire and empower audiences to take action.

The same campaign, which TNT produced with GIGIL Manila and rolled out with Wavemaker Philippines, also made it to the 1st Runner-Up for the Best Brand Story category and the 2nd Runner-Up for Best of Country category.

TNT’s SIM Registration campaign consists of a series of public service reminders encouraging subscribers to register their SIM in compliance with the SIM Registration Law, a measure that aims to help prevent mobile phone-aided crimes such as text scams.

The well-received campaign racked up millions of views and engagement and earned local and international acclaim from bodies such as Kidlat Awards, AdFest 2024, Boomerang 2023 Awards, and Korea’s MAD Stars 2023, among others.

Following their successful SIM Registration campaign, Smart and TNT recently launched HuliScam, a public reporting portal that enables customers to easily report incidents of text scams and phishing messages, among others, at  www.smart.com.ph/huliscam.  

Advertisement. Scroll to continue reading.

The HuliScam portal complements the new and more advanced network firewall that the PLDT Group had recently activated to block malicious messages from passing through its network, providing customers a safer and more secure mobile lifestyle. 

Advertisement
Advertisement
Advertisement

Like Us On Facebook

You May Also Like

HEADLINES

To meet surging AI demands, 43% of new data center facilities are expected to be dedicated to AI workloads. With AI model training and...

HEADLINES

Qwen2.5-Omni-7B delivers uncompromised performance and powerful multimodal capabilities. This unique combination makes it the perfect foundation for developing agile, cost-effective AI agents that deliver...

HEADLINES

As technology becomes increasingly integral to everyday life, digitally savvy kids can enhance their tech skills to further enrich their knowledge and creativity. This...

HEADLINES

Maya’s fraud detection approach, Transaction Sequence Embeddings, analyzes and uncovers subtle patterns between transactions —flagging those that resemble fraudulent behavior or deviate from a...

SOFTWARE

With these enhancements, Copilot is now more accessible than ever across Windows 11, macOS, mobile apps, and Telegram. Plus, with improved local interoperability, Copilot...

HEADLINES

Within just one month, Lenovo has opened four new Exclusive Stores, strengthening its nationwide presence and making its innovative AI-powered devices more accessible to...

White Papers

Coursera data shows that while the country has the highest share of women in GenAI enrollments in the region and ranks among the top...

HEADLINES

According to Ren-Ren Reyes, president and CEO of G-Xchange, Inc., “This MOA with NPC underscores our commitment to upholding the highest standards of data...

Advertisement