Connect with us

Hi, what are you looking for?

SOFTWARE

Introducing Apple Business Connect

The free tool allows businesses of all sizes to customize the way their information appears across Apple apps.

Apple introduced Apple Business Connect, a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps. 

“We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel, and more,” said Eddy Cue, Apple’s senior vice president of Services. “Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day.”

A Walgreens place card in Chicago is shown in Apple Maps.
A person’s transaction history at La Colombe is shown in Wallet.
The San Francisco Zoo’s place card is shown in a Messages conversation.

Improving Customer Engagement in Apple Maps

With Business Connect, businesses around the world can now directly manage their information in the interactive Apple Maps place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions.

Showcases, a new feature in the place card, helps businesses present customers with offers and incentives, like seasonal menu items, product discounts, and more. Businesses can easily update the Showcase section of their place card through Business Connect. Showcases are available to businesses in the US beginning today, and will be available to businesses globally in coming months. 

Businesses can also provide customers with useful information by highlighting actions for them to take directly from the Maps place card, like ordering groceries via Instacart, making a hotel reservation through Booking.com, or reserving a spot for dinner with OpenTable, and more, with just a tap.

Advertisement. Scroll to continue reading.
The place card for the Ace Hotel & Swim Club in Palm Springs is shown.
A place card is shown for a Walmart location.

Registering for Business Connect

Business owners can use their existing Apple ID — or create a new Apple ID — to register for Business Connect at the self-service website from any desktop or laptop computer. Once a business has logged in and Apple has verified their business, they can claim their location(s) and begin updating and personalizing their place card, all for free. 

For businesses with many locations, Business Connect includes Business Connect API to easily deliver accurate, up-to-date information to Maps at scale through listing management agencies such as Reputation, Rio SEO, SOCi, Uberall, and Yext.

The Apple Business Connect screen appears on MacBook Pro.

Apple Tools for Small Businesses

Apple designed Business Connect with small businesses in mind, offering them the same access and ability to customize their digital presence as global brands. Business Connect complements other Apple services designed to help small businesses grow and reach customers, including Tap to Pay on iPhone — which enables businesses to seamlessly and securely accept Apple Pay, contactless credit and debit cards, and other digital wallets through a simple tap to their iPhone — and Business Essentials, a subscription that brings together device management, 24/7 support, and cloud storage.

Advertisement
Advertisement
Advertisement

Like Us On Facebook

You May Also Like

HEADLINES

To meet surging AI demands, 43% of new data center facilities are expected to be dedicated to AI workloads. With AI model training and...

HEADLINES

Qwen2.5-Omni-7B delivers uncompromised performance and powerful multimodal capabilities. This unique combination makes it the perfect foundation for developing agile, cost-effective AI agents that deliver...

HEADLINES

As technology becomes increasingly integral to everyday life, digitally savvy kids can enhance their tech skills to further enrich their knowledge and creativity. This...

HEADLINES

Maya’s fraud detection approach, Transaction Sequence Embeddings, analyzes and uncovers subtle patterns between transactions —flagging those that resemble fraudulent behavior or deviate from a...

SOFTWARE

With these enhancements, Copilot is now more accessible than ever across Windows 11, macOS, mobile apps, and Telegram. Plus, with improved local interoperability, Copilot...

COMPUTERS

With Thunderbolt 5, up to 512GB of unified memory, and an up to 16TB SSD, all in a compact design, the ultimate pro desktop...

GAMING

On April 3, Katamari Damacy Rolling LIVE — the Katamari franchise’s first original game in nearly eight years — launches exclusively on Apple Arcade. In this...

HEADLINES

Within just one month, Lenovo has opened four new Exclusive Stores, strengthening its nationwide presence and making its innovative AI-powered devices more accessible to...

Advertisement