Remote work technology provider GoTo announced it is extending its product reach in Southeast Asia focusing on Singapore, Malaysia and the Philippines, following its rebranding in February this year. Using a channel-first approach, the company will support and address the needs of small and medium enterprises (SMEs), which accounted for 99% of all businesses in the region.
Most employees worked remotely in the past two years as a result of the pandemic, which created a shift in the way they prefer to work. A recent study conducted by EY found out only 15% of Southeast Asian workforce preferred to work from the office full time. The majority would prefer to work anywhere (32%), work remotely full time (29%), or in a hybrid work arrangement (23%). However, only 42% of organizations are utilizing productivity tools despite an increase in organizational reliance on digital tools for employees.
“At GoTo, we understand the unique challenges faced by SMEs and are dedicated to focusing our resources to address these pain points. We want to bring this set of knowledge to better serve Southeast Asia together with our ecosystem of partners, and best-in-class collaboration and support products,” said Lindsay Brown, vice president and general manager at GoTo Asia Pacific. “Expanding our footprint into this region with a channel-first approach means our customers can benefit from product expertise and local support provided by skilled partners. With the importance of channel as part of our expansion strategy, I’m pleased to announce Yvette McEnearney’s promotion as channel director, Asia Pacific where she’ll now lead our Channel Sales team across Asia Pacific.”
GoTo also announced the release of GoTo Resolve, a new IT management and support (ITMS) product which modernizes IT support by bringing together all the tools SMEs need to manage pport and and support employees in a flexible, secure and conversational way. Coupled with continued evolution and enhancements to GoTo unified communications and collaboration (UCC) solutions with products like GoTo Webinar, GoTo Meeting and more, GoTo Resolve allows SME IT teams to seamlessly manage their systems and communicate with their employees to get the right information and fix issues quicker through a single provider and application. GoTo’s unified administration centre brings together these products, giving IT leaders a single app from which they can manage their users, entitlements, and configurations.
- New all-in-one product simplifies SMB IT management and support, bringing together functionality from GoTo’s world-class remote access, management, and support capabilities with an all-new conversational ticketing and support toolset
- First-to-market zero trust security architecture protects endpoints from cyber threats and supply chain vulnerabilities. GoTo Resolve’s zero trust access controls take a ‘never trust, always verify’ approach, whereby all sensitive actions – such as remote access and automation tasks – require a second, unique verification by anyone and everything
- GoTo Resolve is a premium service that can be deployed in minutes, not days. With a zero-cost option, GoTo is making zero trust security attainable for businesses of any size, enabling users to have access to basic functionalities
“Our annual IT Decision Makers survey revealed that more than 81% of businesses in Southeast Asia will have more than 50% of their workforce working remotely on a part-time or full-time basis. Such a shift will continue to change how businesses support their employees’ changing requirements for flexible work,” said Krishna Baidya, Director of Digital Transformation Practice at Frost & Sullivan. “The unified and simplified GoTo portfolio is well-aligned with the way businesses, particularly SMEs, evaluate options to modernize their communications, collaboration, and IT solutions, preferencing integrated, easy-to-use and manage solutions that are fast to implement, with reliable uptime and backed by the support of in-region experts.”
GoTo’s Southeast Asia team established a local channel program with partners including Ingram Micro in Singapore, Malaysia, Indonesia and Thailand as well as VST-ECS in the Philippines. GoTo plans to make additional hires locally to support its regional expansion plan in 2022.
With this announcement, GoTo is introducing the new GoTo Partner Network designed to empower its growing ecosystem of partners with additional ways to attract customers and increase revenue. With an expanded global focus, current and new partners can now benefit from additional investments in marketing, new integrations, and support for multiple partner types (MSPs, resellers, and distributor). The program includes a formalized tiering model with associated benefits relative to performance. This creates additional revenue opportunities for providing remote support endpoint management and additional GoTo collaboration products.
