Connect with us

Hi, what are you looking for?

HEADLINES

PLDT, Smart, FB partner with LGUs pursuing content strategy, digital empowerment

Better Today is a key part of PLDT and Smart’s continuing commitment to help the Philippines contribute to the United Nations Sustainable Development Goals (UNSDG), particularly UNSDG #3 that stands for good health and well-being, and UNSDG #16 that stands against abuse, violence, and exploitation of children.

PLDT and Smart, through their Better Today program, have collaborated with the Sangguniang Kabataan of General Santos (GenSan) City, holding the second run of the “Create, Communicate, Connect” workshop on content creation and digital empowerment.

Participants came from five barangays, including Calumpang, Sinawal, Fatima, Lagao, and Baluan. The first run of the workshop took place in March 2021 where GenSan youth leaders learned about Communication Planning. 

This is part of the companies’ month-long celebration of Safer Internet Day.

The speakers included Roy Dahildahil, Co-founder and Executive Director of #MentalHealthPH; Ali Sangalang, Creative Director of Linya-Linya; Stephen Ong from Facebook’s Digital TAYO Empowerment Program; YouTube Vlogger Joshua Pantonial; and Eli Mendoza and Alex Banawa from Smart.

Advertisement. Scroll to continue reading.

Dahildahil shared their key organization pillars anchored on the ‘3S’ approach of Self-Society-System. He also shared some campaigns of #MentalHealthPH, including #UsapTayo, which is a Twitter conversation aimed to break the stigma on mental illness by creating conversations on mental health awareness in the digital space.

Meanwhile, Sangalang shared the importance of creating content that will serve as a powerful tool in inspiring the youth to take action towards passionate and positive change. Sangalang urged the participants to create content that is authentic and rooted in their own principles and beliefs.

“Be an impact creator in this world full of content creators. Be responsible content creatorsWhen you come up with something, have some foresight. Give it depth, Ask yourself‘How will this impact my community? Will this make my community better?’,” Sangalang said.

Ong strengthened the idea of inclusivity when it comes to creating content by focusing on ways to promote campaigns, which celebrates the local culture and language. Ong also reminded the participants to use hashtags that are appropriate for campaigns to generate more engagements and traction.

Encouraging participants to create purposeful and impactful design for digital implementations, Mendoza and Banawa also shared practical tips on graphic design, strategic scheduling of content, and multi-verification and securing social media accounts.

Advertisement. Scroll to continue reading.

Better Today is a key part of PLDT and Smart’s continuing commitment to help the Philippines contribute to the United Nations Sustainable Development Goals (UNSDG), particularly UNSDG #3 that stands for good health and well-being, and UNSDG #16 that stands against abuse, violence, and exploitation of children.

For collaborations and conversations on wellness, safe spaces, and changemaking in the digital space, follow @BetterTodayPH on Facebook, Instagram, Twitter, YouTube.

Advertisement
Advertisement
Advertisement

Like Us On Facebook

You May Also Like

HEADLINES

The five solutions unveiled will lay a solid foundation for aviation to “go broadband, go cloud, and go AI.”

HEADLINES

Reincubate – an innovator in edge AI and audio-video processing – and HP Inc. announced that they have formed a strategic multi-year partnership to...

Biz Solutions

Powered by the new IBM Telum  II processor, IBM z17 expands the system's capabilities beyond transactional AI capabilities to enable new workloads.

HEADLINES

FortiAI has now expanded to encompass Fortinet’s entire AI-driven approach across security and network operations, protecting environments, and securing AI models and LLMs.

HEADLINES

Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8,200 men’s and women’s matches organized annually by...

HEADLINES

The facility serves as a platform to recognize the critical role engineers play in building the future of digital infrastructure.

HEADLINES

This innovative, AI-powered solution simplifies and accelerates data interaction, empowering organizations to uncover insights, automate visualizations, and drive impactful business outcomes.

HEADLINES

Expect a day packed with energy and competitive spirit as local teams battle it out for a chance to qualify for the vivo 3x3...

Advertisement