Connect with us

Hi, what are you looking for?

Headlines

LEGO Certified Store goes online under Ban Kee management

The LEGO Group first partnered with Ban Kee as a local distributor in 2019 and further strengthened their partnership at the start of 2021 when the toy brand turned over management of its LCS branches to Ban Kee.

Ban Kee Trading Inc., one of the leading distributors for children’s toys in the Philippines, began handling operations for LEGO Certified Stores (LCS) in the country at the beginning of the year and recently launched the official online store amidst greater push for digitalization.

“Launching the LCS website brings us closer to our goal of connecting the brand and the value it brings to more Filipinos, following its commitment to enable more children and adults alike to have a fun bonding experience and learn through play,” said Eric Bautista, CEO of Ban Kee Trading, Inc. “Through this initiative, we hope to share the joy of building with more people as we strive to establish LEGO as the leading toy brand in the Philippines.”

The LEGO Group first partnered with Ban Kee as a local distributor in 2019 and further strengthened their partnership at the start of 2021 when the toy brand turned over management of its LCS branches to Ban Kee.

“The LEGO brick is as relevant as ever, following more than 60 years of empowering children and adults through creative, fun and challenging building moments,” said Cesar Ridruejo, General Manager at The LEGO Group in Southeast Asia. “With Ban Kee being the sole LCS operator in the Philippines, it is a testament of our trust and confidence in them to share the LEGO System in Play with more Filipinos. Our initial partnership brought us successes and a steady foothold in the market, so we are looking forward to achieving new heights with Ban Kee driving LCS locally.”

Advertisement. Scroll to continue reading.

As one of the leading toy distributors in the country, Ban Kee offers a variety of toy selection by different brands such as Intex, LeapFrog, Gundam, and Beyblade among others. Adding the LEGO brand to its line-up bolsters its capacity to deliver more products to Filipinos with varying interests.

Due to the market’s need for products and services to go online, Ban Kee quickly got to work on launching the website to deliver quality toys to Filipinos around the country, even offering nationwide free shipping for orders with exclusive LCS items for a limited time. 

To further encourage consumers to patronize LCS branches and its online counterpart, LEGO is partnering with leading loyalty program provider ZAP to establish its own membership program. Starting March 1, members can earn points for every PHP 100 spent and enjoy other benefits depending on their tier: Silver, Gold, or Platinum. More information can be found on the official LEGO Certified Store Facebook page.

“Digitalizing the customer experience is a chance for us to enhance our services. Aside from carrying the complete catalogue as with the LCS branches, we’re also working on the website’s exclusive offers and sales page that will make creative play even more accessible for all,” Bautista adds. 

Customers can visit www.bankeebricks.ph to order and browse the complete LEGO inventory, including the new LEGO Creator Expert Porsche 911 that will be released on March 20 priced at PhP7,999.75.

Advertisement. Scroll to continue reading.

Advertisement
Advertisement
Advertisement

Like Us On Facebook

You May Also Like

HEADLINES

To meet surging AI demands, 43% of new data center facilities are expected to be dedicated to AI workloads. With AI model training and...

HEADLINES

Qwen2.5-Omni-7B delivers uncompromised performance and powerful multimodal capabilities. This unique combination makes it the perfect foundation for developing agile, cost-effective AI agents that deliver...

HEADLINES

As technology becomes increasingly integral to everyday life, digitally savvy kids can enhance their tech skills to further enrich their knowledge and creativity. This...

HEADLINES

Maya’s fraud detection approach, Transaction Sequence Embeddings, analyzes and uncovers subtle patterns between transactions —flagging those that resemble fraudulent behavior or deviate from a...

SOFTWARE

With these enhancements, Copilot is now more accessible than ever across Windows 11, macOS, mobile apps, and Telegram. Plus, with improved local interoperability, Copilot...

HEADLINES

Within just one month, Lenovo has opened four new Exclusive Stores, strengthening its nationwide presence and making its innovative AI-powered devices more accessible to...

White Papers

Coursera data shows that while the country has the highest share of women in GenAI enrollments in the region and ranks among the top...

HEADLINES

According to Ren-Ren Reyes, president and CEO of G-Xchange, Inc., “This MOA with NPC underscores our commitment to upholding the highest standards of data...

Advertisement