Connect with us

Hi, what are you looking for?

MOTORING

Acer, Sauber Motorsport continue partnership in 2021

Acer will take it to the next level by continuing to introduce state-of-the-art Acer technology to power and connect the team, both trackside and at Sauber’s Hinwil HQ, while also unveiling an ambitious marketing activation featuring Alfa Romeo Racing ORLEN driver, Kimi Räikkönen, as the face of this campaign.

Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, announced the two companies will extend their partnership into the 2021 season.

Having entered a valuable partnership in 2020, the team and Acer will take it to the next level by continuing to introduce state-of-the-art Acer technology to power and connect the team, both trackside and at Sauber’s Hinwil HQ, while also unveiling an ambitious marketing activation featuring Alfa Romeo Racing ORLEN driver, Kimi Räikkönen, as the face of this campaign.

One of the world’s top ICT companies, Acer, with a leading presence in more than 160 countries, will provide the team with commercial grade solutions such as Enduro and TravelMate notebooks, ConceptD workstation and digital display solutions. The specifically engineered Acer hardware and connectivity solutions will play a race-critical role from the team’s HQ in Hinwil to the team garage and pit wall throughout the 2021 season. Acer and Alfa Romeo Racing ORLEN not only share the same passion for technology, but also address the same demographic of fans between 13-44.

Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “It’s an absolute pleasure to extend our relationship with Acer. Our work together in 2020 highlighted the synergies between the world of high-end information technology and motorsport – both are highly competitive environments in which the pursuit of performance is the constant objective and in which every day opens new possibilities of development. Working together in 2021 is a natural result of this and we are looking forward to sharing a successful season together.”

Advertisement. Scroll to continue reading.

“We are delighted to extend our partnership in 2021 with one of the most prestigious teams in Formula One history, featuring iconic drivers. At Acer we not only push the boundaries of what is possible in technology, but also in digital marketing by bringing even more engaging content and stories to our fan community,” said Hajo Blingen, Vice President Marketing, Acer Europe SA. “Formula One, one of the sports with the highest viewership and fastest growth in the digital arena globally, is the perfect platform to engage with the generation Y/Z and their lifestyle.”

Formula One is a technology and performance driven sport, and having reliable hardware is crucial. Acer as official partner and technology enabler provides ConceptD workstation solutions including monitors not only to power the car on the grid, but also delivers the 200 engineers at Sauber Motorsport the reliability and accuracy to perform the heaviest tasks from aerodynamics design to achieving the highest engine performance.

Using the latest Acer Enduro products from its military-grade certified PC range, the team can count on extremely rugged, durable computers to manage the race operations in the harshest conditions from the rain in Silverstone, to the heat in Singapore, to the cold in the night and sand dust of the desert in Bahrain.

Key members of the team will also use Acer’s advanced TravelMate notebook solutions to increase collaboration, productivity and security no matter where they are in the world.

Advertisement. Scroll to continue reading.
Advertisement
Advertisement
Advertisement

Like Us On Facebook

You May Also Like

MOTORING

The bZ4X is a right-sized BEV that has an EPA-estimated range rating of 252 miles on the XLE FWD model and 228 miles on...

MOTORING

The study highlights that over the next decade, 80% of new cars will have a powertrain that will be electrified to some extent, according...

MOTORING

With its auto high beam1 feature, the Ford Territory ensures that drivers are able to see more of the road when they most need...

MOTORING

ACMobility is dedicated to advancing the growth of electrified mobility and closing infrastructure gaps that hinder EV adoption. Its acquisition of Evro further enables...

MOTORING

Customers can enjoy Ford’s Year-End Sale (YES) offers, where they can avail of cash discounts, all-in low downpayment deals, and low monthly fees with...

MOTORING

The event, which brought together 1,302 volunteers from Toyota Motor Philippines, and the Toyota dealer network—and guided by the local government unit and environment...

MOTORING

HATASU, in partnership with their partner dealer stores—Emcor, GM Cycle, Greentelcom, Home Along, Kservico, and Motoxchange—will be hosting the HATASU Holiwheels Christmas Caravan throughout...

HEADLINES

Chevron aims to reduce the risks associated with poorly lit areas, fostering a safer environment for the community and travelers. This initiative is particularly...

Advertisement