Following its 9.9, 10.10, and 11.11 shopping events, online shopping and selling platform Shopee launched its annual 12.12 Big Christmas Sale to mark its five years of digital acceleration in the region, and highlights three key trends which were transformed into new opportunities that will continue to power the growth of e-commerce in the future: Social, Personalization, and Integration.
Social: Bringing the human touch to online shopping
Online shopping is now more than just a transactional experience. As consumers became more social, wanted to be informed and connected with one another, Shopee launched in 2016 a live chat function, Shopee Live Chat, which enables direct conversations between buyers and sellers. Today, an average 30-million messages are exchanged daily on Shopee Live Chat.
Shopee has continuously improved on to make online shopping experience more meaningful by introducing new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live. Shopee Live has seen the total number of daily streaming by brands and sellers increased 10 times across the region. Total hours of live streaming watched more than quadrupled from January to October this year. Shopee has also added more social elements to the games while offering users greater rewards when they invite and play with friends.
Some of Shopee’s partners have also reaped the benefits of increased demand for social engagements by sponsoring Shopee games, making it an integral part of the campaigns this year. The Shopee Milyonaryo last 11.11 captivated millions of users and changed the lives of three new millionaires.
Personalization: Catering to the ‘Me’ economy
To make online shopping more enjoyable and unique for consumers while helping brands and sellers increase traffic and growth, Shopee refines its recommendation engines to offer more customized and relevant shopping suggestions, and promotions that fit consumers’ needs.
Personalization also helps increase overall awareness and convergence for brands and sellers. Businesses that use Shopee’s in-app advertisements had generated 65% more sales activity compared to those that did not. Shopee also takes a hyper localized approach that includes localizing product assortments, logistics, and marketing campaigns.
Integration: Creating a seamless customer journey
Notwithstanding the growth in e-commerce adoption, spending times at the shopping malls and retail establishments remains a popular pastime for Filipinos. To bridge the online and offline experience, Shopee has enhanced its integrated payments and logistics ecosystems which allow users to enjoy free checkout experience. It also strengthened Shopee Mall which now has over 18,000 brands, up from 60% last year. This facilitates a seamless brand experience and allows consumers to browse multiple brands and products not only offline but online as well, mimicking the experience of walking from store to store in the mall.
The year 2020 has became an eventful year for Shopee as it registered record-breaking performances in its recently-held campaigns across the region. During the 9.9 Super Shopping Day, Shopee saw more than 12-million items sold in the first hour. During the 10.10 Brands Festival, it has over 18,000 brands and in 11.11, there were over 200-million items sold across the region.
Shopee achieved these as it focuses its efforts at pushing e-commerce adoption this year. Its TV segments in GMA7, livestream partnership, brand ambassadors and ties with some of the largest telcos and entertainment players such as Smart, Globe, Visa and Mastercard had sped up the digital access of users and businesses and delivered particularly strong user growth in Luzon. Besides, Shopee continues to champion SMEs as the go-to platform to generate sales and instill their businesses online.
12.12 Big Christmas Sale
Key highlights of the 12.12 Big Christmas Sale include the following:
- From November 18 to December 12, users can enjoy free shipping with PhP0 minimum spend, 20% cashback, and PhP1 deals at the Shopee 12.12 Big Christmas Sales;
- From December 3 to December 11, Shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes.
Join the #MyShopeeWish TikTok Challenge (from December 7 to 30) and win prizes. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.
Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix. Other brands that offer discounts include Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila.
