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LG introduces first 4K Ultra HD hotel TVs with NanoCell display tech

LG’s UT770H series of Pro:Centric smart hospitality TVs brings LG’s award-winning LCD TV display technology from the consumer market into the hotel room for the first time.

Bringing a new level of premium video and audio performance to LCD hotel TVs, LG Business Solutions launched the first 4K Ultra HD TVs designed specifically for the hospitality market with NanoCell display technology.

LG’s UT770H  series of Pro:Centric smart hospitality TVs brings LG’s award-winning LCD TV display technology from the consumer market into the hotel room for the first time. These new hotel TVs leverage the power of LG’s NanoCell IPS technology panels to deliver impressive picture enhancements, color accuracy and wide viewing angles to LED-backlit LCD TVs.

LG’s proprietary NanoCell technology uses nano particles (each roughly one nanometer in size) to absorb surplus wavelengths of light, enhancing the purity of colors on the screen while expanding the color gamut and ensuring consistent color performance from any angle. To match the stunning visuals with excellent audio performance, each model utilizes DTS Virtual:X, a new audio optimization technology that analyzes incoming signals in real time and adjusts output to provide the perception of surround sound from a two-channel system.

The UT770H NanoCell TV Series offers hotels visually stunning, easy-to-use smart TVs in four sizes that meet virtually every need a modern guest might have. The new NanoCell IPS display provides detailed 4K UHD resolution, wide viewing angles, exceptional color accuracy and remarkably slim bezels while the Pro:Centric management solution offers customizable tools to create unique, interactive experiences for hotel guests.

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Available now, the new NanoCell Pro:Centric Smart Hospitality Series is available in 49-, 55-, 65- and 75-inch class models. Each can be wall-mounted with VESA-compliant mounts (sold separately), and the displays themselves measure just 2.5 inches deep and ship with an attractive base that measures 11.9 inches deep. The series is built with narrower bezels for a more sleek and modern aesthetic. The thinner, lightweight design also increases ease of deployment across multiple guest rooms.

In addition to the UT770H smart TVs, LG will be expanding use of NanoCell displays across its entire portfolio of 4K UHD hotel TVs, including the UT577H, UT567H and UT347H series coming later this year.

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