By Lily Asis
Over the past two decades, online casinos have evolved into one of the most lucrative businesses on the planet. The online gambling industry reaps billions of dollars in revenues each year and ever since it was launched more than 20 years ago, it has been growing continuously. So, what is the secret to their success?
Ever since its inception, the online gambling industry has been working hand in hand with latest technologies. Back in the early days, online casinos were considered innovative as they were using the latest technology available – the Internet. When mobile technology was introduced, online casinos were again among the first to take advantage of it.
And now, the online gambling industry uses the latest technologies yet again. At present, online casino operators use big data analytics to give gamblers a more personalized gaming experience.
So, how do online casinos retrieve big data and, more importantly, how will the online gambling business change with the use of big data?
Big Data Is Retrieved Straight from the Source
The collection of big data has always been a concern to most online gamers. Luckily, most online gaming operators retrieve data in a safe and legal manner. Privacy and personal data protection is an important element of online casinos sites like supercasinosites.com/online-casino-deposit, and that is why reputable casino operators make sure that players’ privacy is not violated in any way when big data is collected. It should also be noted that casinos are carefully examined by governments when it comes to big data retrieval, and that is another reason why operators tend to be so careful when collecting big data.
Online casino operators collect big data by observing online gaming activity. As soon as players create an account, their location, gender, and age are recorded and stored.
Big Data Improves Customers’ Gaming Experience
Just a few years ago, only high rollers at land-based gambling establishments could enjoy a tailored gambling experience. But with the use of big data, online casino operators can offer their customers a more personalized experience.
Naturally, big brands in the industry are better able to improve customer gaming experience, as they have the financial means to perform various surveys, which are then analyzed and used to personalize each player’s experience.
Big Data Introduces New Marketing Strategies
Big data is also utilized to improve online casino marketing. As we mentioned above, operators use big data to improve players’ gambling experience, but the data is also used to personalize advertising.
Thanks to big data analytics, online casinos can offer tailored-made advertisements to players. More importantly, however, big data can be used to create customized loyalty programs, and a number of operators already utilize it.
Interestingly, online operators are not the only ones to take advantage of big data to improve their marketing – land-based establishments do it, too. Both land-based and online casinos send players regular e-mails featuring the current bonus offers and promotions. On top of that, some land-based operators even offer coupons for restaurants within casino resorts, which they are most likely to visit.
Big Data is Used to Keep Players
Player retention is one of the most crucial issues for online casinos. Reputable online casinos know that attracting new players, albeit important, is not crucial to their prosperity – if casinos can not keep their players, even the attraction of new ones will not compensate.
Luckily, online casinos can take advantage of big data analytics to aid them in player retention. Thanks to big data, casinos can get to the core of what customers really want, which is then used to boost retention. But how exactly is big data used to boost player retention?
Most reputable online casinos boost player retention by paying attention to specific types of demographics. Innovative bonuses and loyalty promotions are also utilized to help keep players. Of course, only regular casino players are offered loyalty bonuses, and to claim them players often return to one and the same site.
All in all, big data analytics is here to stay. At present, online casinos can only stay competitive by using big data, and that is why the technology is unlikely to disappear from the face of the online gaming business.
Big data offers an array of advantages both to players and to operators – those advantages will change the business forever. Using big data, online casinos will become ever more successful, as information allows them to see which stuff works and which does not.
Without a doubt, personalization is the biggest advantage of big data. Thanks to vast amounts of information, casinos can customize players’ experience and make it incredibly personalized. Big data is also used in casino marketing, and thanks to it casinos can create incredibly efficient advertisements.
In the future, both land-based and online casinos will rely on big data in order to remain competitive in this lucrative industry.
