Connect with us

Hi, what are you looking for?

HEADLINES

Smart wins int’l award for youth disaster preparedness program

A program of Smart Communications that mobilizes young Filipinos to advocate a culture of disaster preparedness won at the prestigious Golden World Awards (GWA), which recognizes public relations practices that meet international standards of excellence.

The TNT Tropang Ready (Team Ready) Disaster Preparedness Caravan emerged as winner in the Community Engagement category of the GWA, and will be formally awarded on October 19 in Barcelona, Spain. Established in 1990, the GWA is organized annually by the International Public Relations Association.

The TNT Tropang Ready program involves tours of schools all over the country to empower the youth to become disaster preparedness ambassadors in their own communities. Students are taught what to do before, during, and after disasters like earthquakes, floods, and fire. It targets millennials because their digital savviness makes them the perfect disseminators of preparedness information among family and friends.

Entertainment is injected into the program to keep its young audience attentive and engaged. For example, students are encouraged to express their creativity in the paracord-making segment of the program. Paracords are sturdy rope bracelets they can wear every day, which can be untangled and used during emergencies.

Advertisement. Scroll to continue reading.

Experts are also present to share survival tips, discuss local hazards, and introduce students to mobile apps and phone features that could help them in the face of disasters.

Partner schools are encouraged to cascade what they have learned to their adopted communities through their extension programs or the National Service Training Program (NSTP).

In less than a year, the TNT Tropang Ready Caravan engaged thousands of students and faculty from universities in Luzon, Visayas, and Mindanao. NSTP students of Batangas State University went on to conduct their own mini-Tropang Ready, which was attended by parents of government scholars in their community.

The TNT Tropang Ready Caravan is part of Smart’s #SafePH program, which promotes preparedness through mobile solutions and activities that help communities mitigate disaster risks. #SafePH includes on-ground events and solutions such as the Emergency Cell Broadcast System (ECBS), a platform for sending location- and hazard-specific emergency alerts; and the Batingaw emergency app, which can be used to report incidents and features safety tools such as a flashlight, siren, and radio.

Advertisement. Scroll to continue reading.
Advertisement
Advertisement
Advertisement

Like Us On Facebook

You May Also Like

HEADLINES

The FarmTech training kit is composed of 10 smartphones, a tablet, a SmartBro pocket Wi-Fi with Smart prepaid load cards, an outdoor projector and...

HEADLINES

PLDT and Smart's Technolab serves as a facility for the exploration and testing of new and upcoming network technologies and solutions, such as 6G,...

HEADLINES

A Scale of Harm study by the International Justice Mission revealed that almost half a million Filipino children were trafficked to produce new child...

HEADLINES

PLDT Inc. (PLDT) and its wireless unit, Smart Communications, Inc. (Smart) Chairman and CEO Manuel V Pangilinan has reaffirmed the PLDT Group’s commitment “to putting customers...

HEADLINES

PLDT and Smart Communications, Inc. (Smart) continue to monitor #OfelPH, the sixth weather disturbance following the wake of typhoons #JulianPH, #KristinePH, #LeonPH, #MarcePH, and...

HEADLINES

The DepEd is eyeing the crisis-resilient CVIF-DLP as its alternative learning delivery method during disruptive events like the recent series of typhoons, natural calamities,...

HEADLINES

The PLDT-Smart Technolab serves as a sandbox where the PLDT Group tests new and upcoming communications and connectivity technologies and solutions that could revolutionize...

HEADLINES

Co-presented by USAID, MSME Day Pampanga showcased the four pillars of successful business growth: Access to Technology, Access to Finance, Access to Market, and...

Advertisement