Connect with us

Hi, what are you looking for?

OPINIONS

OPINION | A GDPR reality check – What this means for APAC businesses?

While this will be a limiting factor in the use of consumer data, having a bulletproof cybersecurity strategy creates a prime opportunity for businesses to build better customer relationships, streamline IT and improve data management.

By Robin Schmitt
GM, APAC, Neustar

The changing posture of security threats – from networks to applications, disruption to data exfiltration and one-dimensional to multi-dimensional attacks – is driving an architectural shift in the security industry.

That, coupled with the GDPR which will come into full swing on 25 May 2018, raises the question – who really controls your data? With data being used widely from personalised advertising to loyalty reward programs by retailers for consumers, businesses will need to rethink the way they manage and protect personal data in order to comply with the GDPR.

While this will be a limiting factor in the use of consumer data, having a bulletproof cybersecurity strategy creates a prime opportunity for businesses to build better customer relationships, streamline IT and improve data management.

Advertisement. Scroll to continue reading.

For a start, businesses need to ensure that all sensitive data is stored responsibly and securely in inventories that are regularly reviewed and updated. A crucial yet often overlooked point is having the visibility of where multiple backup copies reside to avoid being rendered as non-compliant when customer data is required to be erased.

A Data Protection Officer (DPO) should also be appointed to articulate the lawful basis for any personal data processing, identify and mitigate associated privacy risks to ensure alignment with GDPR requirements. This can be outsourced depending on the business’s IT requirements.

Lastly, existing privacy and security training needs to be enhanced to address GDPR-specific pain points. That along with robust technologies that safeguard critical information infrastructures, should be conducted in tandem to detect and alleviate the impact of breaches when they occur.

It is not to say that GDPR compliance is a grim tale – but it does require a thoughtful review and refinement of data policies to ensure compliance of the stronger data protection framework in an increasingly global conversation.

Advertisement. Scroll to continue reading.
Advertisement
Advertisement
Advertisement

Like Us On Facebook

You May Also Like

HEADLINES

This rollout resulted in 5G coverage reaching 98.69% of the National Capital Region and 96.95% of key cities throughout the Visayas and Mindanao, now serving approximately...

HEADLINES

Under the agreement, Visa will utilize its innovation in digital payments as well as its global payments network to explore opportunities with PHLPost in...

HEADLINES

At ING Hubs Philippines, investing in people is key to driving innovation. Through strategic development programs, ING ensures its workforce remains future-ready, equipped with...

HEADLINES

For Bossjob Growth Director Feby Llosala-Luneza, the expansion of Bossjob’s services into Legazpi City is a step forward in its mission to empower job...

HEADLINES

Ultra is built using Apple’s innovative UltraFusion packaging architecture, which links two M3 Max dies over 10,000 high-speed connections that offer low latency and...

HEADLINES

Since its launch in 2018, Call for Code has rallied developers globally to come together and create innovative solutions to help solve the world's...

HEADLINES

Catch j-hope’s electrifying performance and share your real-time experience of the ‘HOPE ON THE STAGE’ in MANILA for two straight nights, powered by Smart...

HEADLINES

With petabytes of data at its disposal, Smart aims to enhance customer experiences through A.I.-powered applications. Smart will use AWS’s services to unify Smart’s...

Advertisement