Smart Padala, the remittance brand of PayMaya Philippines (formerly Smart eMoney), launched a new campaign as part of efforts to strengthen its leadership in the remittance service industry. The new campaign aims to reinforce the brand message of Smart Padala, which is PadaLapit.
Based on data from the first National Baseline Survey on Financial Inclusion released by the Bangko Sentral ng Pilipinas mid-2015, it is estimated that on average, Filipinos take around 22 minutes to reach the nearest financial services touch point. It also costs an average of P43 for a roundtrip fare. With 15,000 Smart Padala centers nationwide, there is a Smart Padala center in almost every municipality so users do not need to travel, spend for the fare, and consume time to send or receive money remittances.
“Since the brand was launched over 10 years ago, Smart Padala has been enabling our countrymen to send and receive money anywhere in the country in a fast, easy, secure, and affordable manner. With this campaign, we reaffirm and strengthen this ‘PadaLapit’ brand that has made us a fixture of Filipino life,” said Benjie Fernandez, co-COO of PayMaya Philippines and COO of Voyager Innovations.
On top of enabling mobile money remittance, Smart Padala also fosters entrepreneurship.
“The backbone of our business is our army of Smart Padala community partners. Part of our mission is to help families and communities by providing micro-entrepreneurship opportunities. Anyone can be our partner and open a Padala center — all they need is a cellular phone, our basic business documentary requirements, and the driving passion to be of service,” said Paolo Azzola, managing director and co-COO of PayMaya Philippines.
Smart Padala launched last year its Pick-Up Anywhere service, which allows users to send money to anyone, regardless of mobile network, to be redeemed at any Smart Padala center nationwide. It also launched promos such as Padalang Padalow for lower customer service fees and incentives to Padala partners.
“Smart Padala is truly a Filipino brand. It has made its mark not only as the global pioneer in mobile money but as an inclusive financial services enabler, making lives easier for the unconnected, unbanked and uncarded. We are committed in bringing this vision of bridging the digital divide through relevant services such as Smart Padala,” said Orlando B. Vea, president and CEO at PayMaya Phiippines.
Angel Locsin is the new brand ambassador.
