November 11 has become the largest online shopping day in the world. For Lazada Philippines (www.lazada.com.ph), the country’s leading one-stop shopping and selling destination, 11/11 marked the start of its highly anticipated Online Revolution Sale and the beginning of the Christmas shopping season.
Lazada sent online shoppers into a frenzy starting midnight of November 11 with customers purchasing 120,000 items across different product categories. Over 5,000 units of smartphones were sold on that day alone. Discounted and exclusive cellphone models from top brands such as Alcatel, Lenovo, ASUS and Cherry Mobile were the day’s bestsellers. Lazada also sold over 4,500 packs of disposable diapers, a clear indication that Filipino parents are embracing the convenience of online shopping. Hundreds of early Christmas shoppers were able to snap up this season’s hottest toy, the hoverboard or 2-wheeled scooter for as low as P7,999.
As projected, Lazada exceeded its online sales records with a 6x increase in sales over its October average – the best uptake among all the countries in Southeast Asia where Lazada operates. The site registered 2.4 million visits and orders came from all over the country. 70% of total orders came from areas outside of the National Capital Region.
This year’s Online Revolution Sale broke new ground for Lazada as 60% of its orders came from shoppers using mobile devices. The Lazada mobile app was downloaded over 3x more on November 11 compared its average downloads during October. The app was ranked as the overall #1 app on the Apple App Store, ahead of Facebook, Instagram and YouTube. It continues to be the number one shopping app on both App Store and Google Play Store.
The big sale on Lazada continues and will culminate in a Grand Christmas Sale on Dec. 10 – 12. On top of deals and discounts, Lazada is also raffling off Cebu Pacific airline tickets to international destinations weekly and a brand new Hyundai Eon in the grand draw.
