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Amdocs launches new NFV solution

New research predicts major first-mover advantage for service providers using virtual customer premise equipment (vCPE) solutions: up to $1.4 billion in new revenue and 79 percent order-to-cash cost reduction per site.

Amdocs launched the Amdocs Service Design and Create, a new network functions virtualization/software-defined networking (NFV/SDN) solution that allows service providers to achieve service agility by enabling the design, testing and launching of new network services in weeks rather than months.

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The new solution shortens the service development lifecycle and reduces engineering and IT costs. It does this by automating the complete service development process – spanning service modeling, test and de-bugging, packaging and distribution – with an drag-and-drop interface and modular, reusable components.

Underscoring the market opportunity for software-powered networks, Amdocs also announced the new commissioned research from Analysys Mason that provides the industry’s first detailed analysis of the benefits that NFV/SDN can deliver for “first mover” service providers: up to $1.4 billion in new revenues, and a 79 percent improvement in order-to-cash (O2C) per site per year for enterprise virtual customer premises equipment (vCPE).

“Our working hypothesis for this project was NFV and SDN are disruptive technologies that, if properly operationalized with operational support systems (OSS) automation and self-service customer empowerment, will drive service agility and cost savings, which indeed the research proved,” said Glen Ragoonanan of Analysys Mason and report co-author. “But interestingly, we found that vCPE-enabled services solution is a revolutionary opportunity for first-mover fixed-line service providers, provided they reach their critical mass ̶ 50 percent for residential and 40 percent for enterprise ̶ for vCPE customer migration.

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The new research, drawing on data from North American and European tier-1 service providers, investigates the key financial impacts of NFV in two areas which will be among its first commercial deployments: enterprise vCPE and residential set-top-box replacement (vSTB).

The research found that first-mover service providers stand to realize up to a 5 percent annual revenue increase, resulting from increased revenues (of $1.4 billion over the investment period) from upsell/cross-selling of new and existing NFV/SDN services and a 79 percent O2C cost reduction per customer site per year due to OSS automation and customer self-provisioning.

The research also found that first-mover service providers stand to realize up to 82 percent cost savings per home from the adoption of vCPE-enabled services, where high cost savings (up to $1.34 billion net cost savings over the investment period) can protect revenue margins from competitive price wars. The savings can, as well, fund digital-home investments and generate new strategic residential revenue streams, and provide a $655 million increase in revenues from faster upsells of double-play to triple-play services.

In the Philippines, network experience remains a key factor in retaining mobile consumers, according to “The Amdocs Customer Experience Spotlight 2015” report, an independent research study conducted by IE Market Research (IEMR) on behalf of Amdocs, which highlights the importance of providing a superior customer experience in order to retain as well as attract new customers.

The Amdocs Consumer Experience Spotlight 2015 found that 27% of Filipino respondents, a figure higher than the global percentage, are more likely to consider switching to OTT players, if they offered connectivity.

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Amdocs offers a comprehensive NFV portfolio including Amdocs Network Cloud Service Orchestrator (NCSO), an NFV orchestration solution, and a number of virtual network functions (VNFs).

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