Designed to create a new standard for telco retailing and to better serve customers, Globe Telecom has opened its first two-storey GEN3 store in Greenbelt 3 in Makati City, its 4th since it launched in December last year. The other stores are located in SM North EDSA, Cebu and Cagayan de Oro.
The GEN3 store showcases products and services in four major lifestyle zones namely Music, Entertainment, Life and Productivity, where each zone features the telco’s roster of contents, and self-service kiosks to let customers experience what digital is the Globe way. The GEN3 store was designed by Tim Kobe, founder and CEO of Eight, Inc., whose famous works include the Apple Store in New York, Nike, GAP, and Coach, among others.
“Our journey to transforming the customer experience continues with the opening of another GEN3 store in the country, this time in Makati, the country’s central business district. This is the first two-storey store which means that more customers will be able to enjoy the innovative and interactive experience that the GEN3 store offers,” said Ernest Cu, President and CEO of Globe Telecom.
As a one-stop digital lifestyle hub, GEN3 makes the latest technologies more available to everyone. The store changes content every quarter so customers can expect new activities to experience. For this quarter, GEN3 becomes the first store in Asia to carry the ZAGG machine, a revolutionary device that customizes industry standard screen protection for almost all available smartphones, tablets and smart watches in the market.
Aside from showcasing the latest technologies, each zone will feature personalities who became famous in their respective fields. Like, for now, customers will get to know Marion Aunor and Shehyee, the latest musical discoveries in Spotify’s recent online artist search, Emerge.
Joe Caliro, Head of Retail Transformation and Stores Management at Globe, shares “each one of our GEN3 stores is a product of our team’s mission of giving our customers the best differentiated service that only Globe can provide. We ensure that we have maximized every corner of this new store to give everyone who walks in a chance to discover and learn something new every time.”
Globe continues to add more stores as it is set to open one more GEN3 store at SM Megamall in Mandaluyong by October this year. It also announced the construction of the Globe Iconic Store that is set to be the biggest and grandest Globe store. Its pioneering design will feature a bridge that will link two Globe stores from opposite sides. The Globe Iconic Store will soon rise right above the Bonifacio Global City amphitheatre at the Bonifacio High Street Central in Taguig City.
