AirAsia Philippines recently selected PLDT ALPHA Enterprise and Smart Enterprise as its end-to-end ICT and wireless provider. This partnership was formalized with a contract signing ceremony held in Makati City recently and attended by top PLDT, Smart, and AirAsia Philippines officials.
AirAsia, recognized as the World’s Best Low Cost Carrier for six consecutive years by Skytrax, an international airline review and ranking site, began its Philippine operations in 2011 in Clark, Pampanga via joint venture agreement with Filipino investors. Two years later, the company formed a strategic partnership with Ambassador Alfredo Yao’s Zest Air which has been rebranded as AirAsia Zest and subsequently moved its operations to Ninoy Aquino International Airport (NAIA). The combined strengths of these two carriers now operates a combined fleet of fifteen (15) aircraft servicing top destinations in the Philippines and stretching across ASEAN, Korea and China.
Seen in photo (L-R): PLDT Corporate Relationship Business Head Ben Melasa, PLDT Relationship Manager Luis Asistio, Smart Enterprise Senior Manager for Segment Marketing Debbie Ledesma, PLDT Vice President & Head of Corporate Relationship Management Precy Katigbak, PLDT First Vice President & Head of PLDT ALPHA Enterprise and Smart Enterprise Jovy Hernandez, AirAsia President & CEO Joy Cañeba, AirAsia CFO Franz Lopez, AirAsia Commercial Head Gibby Peñaflor.
Through the partnership, PLDT ALPHA Enterprise and Smart Enterprise will provide AirAsia solutions such as IPVPN, Dedicated Internet Access Service (iGate), Smart Messaging Suite, and Smart Mobile plans, among others.
“We are constantly investing in technology to make flying easier, more enjoyable, and comfortable for our guests,” says AirAsia Philippines CEO Joy Cañeba. She adds that “our partnership with PLDT ALPHA Enterprise and Smart Enterprise is expected to deliver seamless connection and efficient service offerings that meet the needs of today’s travelers,” with their solutions buttressing the AirAsia IT network and enhancing better communication with customers.
“The digital world presents a paradigm shift in how we work, serve, and engage with our customers. As the digital enterprise enabler, PLDT ALPHA Enterprise and Smart Enterprise look forward to further collaborate with AirAsia in finding new and better ways to use digital technologies to optimize business and enhance customer experience,” says PLDT FVP and Head of PLDT ALPHA Enterprise and Smart Enterprise Jovy Hernandez.
