To boost e-commerce activity in the Philippines, Zalora, Asia’s online fashion destination, has partnered with other companies, such as Smart Communications, Inc., to hold a 24-hour online sale dubbed “12.12 The Online Fever” in the Philippines on December 12.
The online fever’s extensive collection of deals and offerings caters to a wide range of consumers. Fashion-conscious buyers can expect high street fashion at affordable prices when they shop at Zalora. PHOTO BY MELBA BERNAD
The fashion portal has also partnered with major e-commerce players from different industries and other e-leading brands across the Philippines, such as BPI Cards, Air21, Easy Taxi, FoodPanda, Jetstar, Takatack, Travelbook, Widget City, and Zap, to make the cyber event the biggest in Southeast Asia.
Positioned as Southeast Asia’s answer to North America’s Cyber Monday and North Asia’s Singles Day, 12.12 Online Fever will offer shoppers with “the most exciting deals in fashion, food, travel and more during the Christmas season.” This year, the 12.12 Online Fever in the Philippines is expected to be as huge as what was held in China.
“The Philippines is one of the world’s fastest-growing Internet markets. With fellow digital pioneers like Smart empowering users through connectivity, the Philippines has rapidly evolved in to one of the most socially connected countries in the world,” said Paulo Campos, Managing Director at Zalora Philippines. “Thanks to exciting promotions like Smart Free Internet, users are able to take the plunge and explore the breadth of services online shopping has to offer. As a leader in the industry, Zalora Philippines is committed to helping Filipinos e-commerce reach new heights in 2015.”
Michelle Curran, FVP for Data and International Services at Smart, said that “Smart is thrilled to partner with the country’s leading lifestyle portal, Zalora, in supporting the endeavor of bringing the full mobile Internet experience closer to the hands of more Filipinos. This is part of our mission to allowing our subscribers to ‘live more’ by democratizing access to mobile data through our innovative mobile Internet products and service offerings.”
Campos also said that the local online fever is the biggest online sale event of the year as 100 or 20% of the 500 brands Zalora carries will offer “crazy deals” on the 12th of December.
Catering to a wide range of consumers
The online fever’s extensive collection of deals and offerings caters to a wide range of consumers. Fashion-conscious buyers can expect high street fashion at affordable prices when they shop at Zalora. Customers on the lookout for exclusive deals on Christmas gifts can be found at e-marketplace Takatack and gadget retailer Widget City.
The biggest names in Philippine e-Commerce come together for the country’s biggest online shopping event—12.12 Online Fever. IN PHOTO are representatives from Easy Taxi, FoodPanda, TravelBook.ph, ZAP, Widget City, Takatack, Jetstar, BPI, and Air 21, along with Smart Jr. Brand Manager Meg Ruiz (middle), and Zalora Philippines Managing Director Paulo Campos (fifth from right). IMAGE CREDIT: SMART COMMUNICATIONS.
Those who like to travel may grab special offers or promos in flights and hotels with online travel service Travelbook and low-cost airline Jetstar which offers discounted fares for 24 hours. Taxi booking will be made easy with mobile app Easy Taxi while loyalty rewards program Zap will be offering exclusive incentives for using their services on the special day.
Campos also cited some participating brands which will offer great deals from the start of the event until before midnight. The American Apparel will offer 30% off for its products, same with CLN (Celine) which will give 30% discount for its first 100 customers. Penshoppe will give up to 70% off for its merchandise while Ray-Ban will sell goods at a 20% discount. Both Mango and Tomato products will be sold at 40% less.
Aside from these, Campos said they have thousands of thousands of products, both local and foreign brands, which will be sold at P199 each. Zalora will also announce different offers and deals every hour.
Participating partners will host joint landing-pages on their respective Web sites to provide shoppers with a list of all shopping deals and discounts available and making sure they don’t miss a single deal.
Campos also said that all online orders are guaranteed to arrive before Christmas.
Discount for Smart subscribers
Meg Ruiz, Junior Brand Manager at Smart announced that all Smart subscribers can avail of an exclusive 25% discount when they shop online when they use the promo code which Smart will provide to them via text. She also reminded Smart subscribers to use their free Internet service to shop at Zalora on Friday.
Aside from Smart, Campos revealed that customers of Air 21 can also get additional discounts.
Metro Manila customers can get their orders the next day while provincial orders will be available three days after the order has been made.
Smart Communications Jr. Brand Manager Meg Ruiz revealed that SMART subscribers will get an exclusive 25% off on Zalora deals when they enter the promo code that will be sent to them via SMS during the 12.12 Online Fever event. IMAGE CREDIT: SMART COMMUNICATIONS
Despite having varied economies across a diverse region, payment infrastructures and misconceptions about online shopping still remain a challenge, Asia-Pacific is set to become the next top e-commerce market slowly overtaking both America and Europe combined, with Philippines as being one of the most promising markets across South-East Asia.
A recent UBS study indicates that more consumers all over the region are starting to flock e-commerce sites in significant numbers, visiting online retailers 41 times for every single visit to traditional retailers. Currently, online shopping in Southeast Asia only accounts for 0.2%, but it has the potential to grow.
The online sale starts at 12:00 am and will end at 11:59 pm.
Coincidentally, online mall, Lazada.com, also has an online sale on December 12.
