In the latest Canstar Blue survey of small business owners and the printers they use, Epson won the “Most Satisfied Customers Award – Printers, Small Business Award” for 2014.
Canstar Blue is a customer satisfaction research and ratings business launched in July 2010 with the core purpose of helping consumers make better purchase decisions. Based on independent research conducted by Colmar Brunton, over 90,000 customers rated their customer satisfaction across more than 100 different categories.
According to Canstar Blue, Epson not only won the award but also “stood out in these 2014 results, achieving five stars in many areas, such as reliability, value for money, features, and overall satisfaction.”
Per category, Epson received a five star rating for overall customer satisfaction, performance, reliability, and value for money. Epson customers also gave the company five stars for satisfaction with their printer’s range of features such as scanning, printing different sized pages, and printing photos.
Canstar Blue commissioned Colmar Brunton to survey 855 small business owners and decision makers (i.e. the main decision maker for a small business) across a range of categories to measure and track customer satisfaction with products and services related to their business. The outcomes reported are the results from customers within the survey group who currently have an office printing device (including multifunction printers) that is used for work purposes – in this case, 749 small business owners/employees. Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey.
For the complete list of results, go to http://www.canstarblue.com.au/small-business/office-printers.
