Globe Telecom promises to remain a strong brand that will pioneer products and services anchored on four consumer brand pillars: customized and personalized offers, services to help live the digital lifestyle, a stronger and faster network, and a rewarding Globe experience. This is the company’s commitment under the Brand-building pillar of Project Wonderful, a program undertaken by Globe to better serve its customers, businesses, and the nation.
Project Wonderful was launched after the country was hit by typhoon Yolanda, prompting the telecommunications company to proactively take part in nation-building initiatives through its Bangon Pinoy disaster response and relief efforts. This paved the way for Project Wonderful to branch out to three (3) main pillars: Nation-building, Culture-building, and Brand-building.
“Project Wonderful is our way of tying all of the elements we’ve built over the past five years,” says Ernest Cu, President and CEO of Globe Telecom.” Throughout these years, we are building towards creating what we call ‘a wonderful world’ to make a difference in the lives of our customers, employees and Filipinos in general.”
By addressing requirements in mobility, connectivity, voice and security, the company assists businesses to reach their full potential. Globe promotes productivity through its mobility solutions that connect employees and access data to carry out their tasks efficiently and contribute to the success of their operations. The company also provides solutions that let organizations keep track of physical assets, monitor capacity levels and keep an eye at their business activities in real time.
Aside from these, Globe also provides technology flexible enough to allow companies to utilize resources only when the need for it arises. There are also solutions which make virtual collaboration possible through seamless connection with multiple participants from anywhere in the world.
As an ICT solutions partner, the company’s role is to make businesses better focus on their competencies across the ICT landscape here and abroad. This way, Globe is able to provide great experience with its business partners by ensuring that their products and services reach their customers the best way possible.
To better serve its clients, Globe has launched postpaid plan bundles with security offerings that are suitable for every kind of user. In cases of theft and robbery, a user can easily have his mobile phone replaced and number retained. The company also made postpaid plans more customizable with mySUPERPLAN which allows subscribers to create and design a postpaid plan that fits their communication needs.
Globe also launched its GoUNLI25, where one can enjoy unlimited texts and calls to Globe/TM, unlimited Facebook and a choice of one free app from the following: Twitter, Instagram, Google, Yahoo, Viber and Foursquare. No Wi-Fi needed, a user can enjoy this for one day at P25 only. This promo is exclusively available to Globe prepaid subscribers until March 31, 2014.
The company has also introduced Globe Blue, the newest tier in the Globe Rewards membership program as a way of giving back to their customers for their valued support. This Globe Rewards program provides special perks and treats to postpaid customers who spend at least P2,000 to P3,499 a month. Perks and treats to be enjoyed include: priority handling at Globe stores nationwide or a dedicated lane that will be available in 21 of their biggest stores; an exclusive hotline for quick and expert help with their account; a dual-purpose loyalty card which can be used to shop at any of the 34 million MasterCard merchants worldwide; and prioritized service plus perks like free movies, seasonal offers from Globe Rewards partners.
At the same event, Globe Telecom’s broadband brand Tattoo unleashed the fastest broadband connection with its upgraded speeds within the same and more affordable plan. Starting at Plan 1599, the formerly 3 Mbps Tattoo Home Broadband bundle has now been upgraded to 5 Mbps speed.
Meanwhile, Cu claimed that about 87% of the company’s fiber backbone is completed. “We want to fiberize because fiber is the backbone of the Internet and to deliver the broadband which customers are looking for,” he says. Cu adds the Globe will continue expanding its network of LTE sites. He also claimed that their billing and complaint systems, combined with network modernization, are now stable.
Last year, Globe exhibited a nine percent increase in its revenues, from P82.7 billion in 2012 to P90.5 billion. The growth in the company revenues was brought about by the continued demand for data connectivity across its mobile, broadband and fixed line data businesses. Revenues from mobile business rose by eight percent to P72.8 billion, from P67.2 billion in 2012, due to the sustained leadership of the postpaid segment with high-quality postpaid subscribers. Revenues gained from broadband and fixed-line data segments grew 20% and 13%, respectively, as a result of the rising demand for data and Internet connectivity.
Kris Aquino and Globe Telecom executives talk about how Project Wonderful aims to create a “wonderful world” for consumers, businesses, and the nation. Photo shows (from left) Kris Aquino; Ernest Cu, Globe Telecom President and CEO; Gil Genio, Globe Telecom Chief Operating Officer for International and Business Markets; and Peter Bithos, Globe Telecom Chief Operating Advisor.
