Robinsons Retail Holdings, Inc. (RRHI), one of the largest multi-format retailers in the Philippines, has embarked on a modernization effort to further improve its business process in support of its regional growth strategy and enhance overall profitability.
RRHI has more than 1,000 retail outlets. It operates a diverse portfolio including supermarkets, department stores, pharmacy, convenience stores, Do-it-Yourself (DIY) stores and specialty stores.
As part of the upgrade, RRHI has enhanced its investment in a merchandising management system developed by JDA Software Group, Inc.
The JDA Merchandise Management System leverages advanced pricing methods, integrated financial and warehousing capabilities and customer order management functionality to increase revenue. The merchandising solution enables organizations to proactively implement pricing based on rules such as margin, competitive prices, vendor incentives, and chain/zone/store overrides. It then automatically generates suggested changes, so financial effects can be evaluated prior to implementing planned price events.
As the various subsidiaries of RRHI continue to transform and modernize their core systems, the JDA Merchandise Management System will be rolled out to its convenience stores initially, followed by other formats in the next 18-24 months as they continue progressing through their retail maturity curve. The JDA Merchandise Management System upgrade will also provide RRHI subsidiaries the opportunity to use improved functions available in this latest version for merchandise handling, as it continues to serve as one of the foundational layers driving the retailer’s modernization efforts.
“Robinsons has a long and valued partnership using JDA solutions,” said Cesar T. Solomon, Jr., chief information officer of the group, Robinsons Retail Holdings, Inc. “Their deep domain expertise and proven solutions backed by comprehensive services will help us improve operational efficiencies and enhance overall profitability as we continue with our modernization initiatives.”
“JDA’s integrated solutions help streamline operations and optimize businesses throughout the world, serving retailers with its comprehensive merchandising, supply chain planning and optimization capabilities that support long-term growth,” said Amit Bagga, regional vice president, Asia Pacific, JDA Software. “We look forward to driving retail improvements for Robinsons and extending our partnership to support their growth in the region and beyond.”
Agreement Signing between Robinsons and JDA Software. From left: Diosdado Felix III Zapata. RRHI’s VP Chief Financial Officer; Opinion Teh – Group CIO, JG Summit Holdings Inc.; Robina Gokongwei-Pe – President and COO, Robinsons Retail Group; Cesar T. Solomon, Jr. – VP/CIO, Robinsons Retail;
Suganthi Shivkumar – VP Sales, South Asia, JDA Software; Kumar ASM –Program Manager, JDA Software; and Justiniano Gadia, General Manager for Robinsons Supermarket.
