Social media, big data analytics, OTT, multi-platform screening and CYOD (Choose Your Own Device) have been cited in various industry reports as some of the key trends to watch in 2014. These trends are fuelled by a steep increase in consumption of data and entertainment on mobile devices,with mobile data traffic in Asia Pacific expected to exceed the rest of the world by 2017.
End-users now seek reliable and seamless services on the go; and the industry is responding with a proliferationof cutting-edge solutions such asbusiness analytics, cloud services, social TV, and second/multi screens that help consumers stay connected in an evolving digital world.
“As the dominance of mobility proliferatesinevery aspect of our lives, businesses in Asia need to be agile and flexible to reach out to the always-connected consumer, while maintaining a competitive edge in the market. Our comprehensive showcase of the latest products and solutions including connected devices, multi-screen broadcasting, satellite mobility applications and ultra HD, across CommunicAsia, EnterpriseIT and BroadcastAsia will enable companies to explore sustainable business models to remain competitive and current,” says Victor Wong, Project Director of Communication Events, Singapore Exhibition Services.
The application of these technologies will be intertwined throughout the three exhibitions and conferences. Visitors will not only get to experience the convergence of technologies, they will also get to unlock new business pathways with access to networking with major global industry players.
Where Mobility and Connectivity Take Centre Stage
Enabling technologies for the entire mobile ecosystem, ranging from satellite communications, embedded technology, mobile technologies to multi-platform screening and broadcasting, will come together during CommunicAsia2014, EnterpriseIT2014 and BroadcastAsia2014when the industry’s most established event opens from 17 to 20 June 2014 at Marina Bay Sands, Singapore.
CommunicAsia2014 together with EnterpriseIT2014 will demonstrate how various technologies connect people, enterprises and cities with three new thematic clusters – NXT Cities, NXT Enterprises and NXT Connected Services:
• NXT Cities – focuses on technologies that enable the progression towards a truly connected city
• NXT Enterprises – spotlight on services that are designed to improve business operations, including business analytics and cloud services
• NXT Connected Services – demonstrates the enormous potential for a personalised experience to stay connected at anytime, anywhere with any devices
Agilent, AppearTV, Eltek, KORE Wireless, PCCW Global, Siemens, ST Electronics and Toshiba Electronics are just some of many keymarketleaders whom have confirmed their participation at CommunicAsia2014 and EnterpriseIT2014.
A part of CommunicAsia2014, SatComm2014will return to provide a strategic base for the global satellite communityto showcase the latest satellite communications and turnkey solutions that meets the critical needs of Asia’s entire mobileecosystem. Confirmed exhibitors include APT Satellite, Asia Broadcast Satellite (ABS), Asia Satellite Telecommunications (AsiaSat), China Satellite Communications, Inmarsat, Intelsat,MEASAT, SES and THAICOM.
BroadcastAsia2014 will feature thehottest state-of-the-art technologies and solutions from acquisition to production to delivery that willenhance the multi-screen experience forusers ‘on the go’. Key highlights include:
• Sportscasting – featuring latest technological leaps related to sportscasting, from acquisition to production to delivery
• ProfessionalAudioTechnology – an international showcase for professional audio equipment, services and technology
• Cinematography / Film / Production Zone – a one-stop venue for the showcase of ground-breaking motion picture production tools and software
Confirmed exhibitors at BroadcastAsia2014 include Canon, EVS, GoPro, Gospell, Grass Valley, Harris and Playbox Technology.
Knowledge Transfer Platform
Comprising visionary keynotes and specialised industry sessions, the CommunicAsia2014 and BroadcastAsia2014 International Conferences bring a knowledge transfer hub and networking platform for attendeesto debate and discuss critical upcoming trends such as disruptive technologies in the ICT and broadcast market landscapes, industry risk factors and models for success that will enable companies to ride the mobility wave and remain profitable.
The CommunicAsia2014 Summitwill examine exciting new trends such as using big data analytics to power the ‘Internet of Things’. An impressiveline-up of conference tracks will cover the latest hot topics including the ‘Internet of Things’, the rise of VSAT mobility solutions for land, air and sea, enterprise consumerisation and CYOD,presented byC-level industry thought-leaders from companies such as Celcom Axiata, Dell, SES, SingTel and Telekom Malaysia.
BroadcastAsia2014 International Conferencewill delve deep into OTT as well asthe role of social media in the future of TV, whilst the Creative Content Production Conference 2014 will focus on content creation and distribution, and the technical aspects of 4K. Aninsightful series of conference tracks will cover the latest disruptive technologies that enable companies to increase eyeballs,with specialised tracks on Asian audiences and strategies for success in Asia. Experts from EVS, Media Prima Digital, Mediacorp, Nielsen and Sony will present case studies and share their thought-provoking ideas at the conferences.
CommunicAsia, EnterpriseIT and BroadcastAsia saw more than 51,000 trade attendees from 100 different countries/regions in 2013.
UpgradeMag.com is the Philippine media partner of CommunicAsia, EnterpriseIT and BroadcastAsia.
