Said to deliver an entirely new user experience through improved interface that adapts to the way people work, Microsoft has announced the availability in the Philippines of Microsoft Dynamics CRM 2013, the company’s latest CRM offering which features new enhancements to achieve process excellence and agility, enterprise collaboration and CRM on-the-go.
Microsoft announces the availability in the Philippines of Microsoft Dynamics CRM 2013
CRM 2013 also deals with current trends in mobility and social that allows businesses to engage and build loyalty among an ever-connected and more mobile customer base.
“At Microsoft, we are committed to delivering lasting investments across robust applications, great experiences, and platform strength and flexibility and Microsoft Dynamics CRM 2013 is a testament to this. CRM 2013 further builds on our powerful vision of building a dynamic solution that allows businesses to understand their customer and address their needs in the right context, device and channel,” said Tanya Aguila-Loo, Microsoft’s Business Solutions Lead. “With CRM 2013, we aim to exceed the expectations of businesses from their CRM service and make Microsoft Dynamics a staple in their businesses.”
With its new enhancements, CRM 2013 provides streamlined navigation, simplified data entry and even a clear customer summary that allows users to immediately view everything they need. Key business data, related activities and information are presented in a clean, consistent and easy-to-access manner.
The solution introduces new data capabilities which allow users to easily create any record with Quick Create, an optimized experience to capture key data points for the record being entered. It provides users with step-by-step visual guidance to navigate workflows making transactions easier to follow. It has the ability to quickly create and modify processes allowing business to adapt to the changing needs of the market.
CRM 2013 also enables the configuration of process flows from multiple entries and address different resolutions paths. With this, the updated application transitions from a traditional transactional CRM to one that is more process and outcome-oriented.
CRM system assists in building relationships and made enterprise collaboration possible through innovative and user-centric benefits that connect employees with customers. A quick view form which indicates important customer information was introduced in the system so users can always have the customer data available at once.
Incorporated into the system is the Microsoft Lync and Yammer which allows users to quickly comment on posts or start conversations with colleagues and customers in real-time directly from the CRM tool. Communication capabilities have been embedded in the tool, allowing employees to easily engage with customers via email, phone and even Skype or Lync.
To adapt to the growing mobility and the BYOD (bring-your-own device) trend in the workplace, CRM 2013 offers a new mobile application that existing Dynamics CRM users can access for free. Employees can still work and remain productive as they are kept connected to customers and given access to data wherever they are. The mobile application also gives a seamless and consistent CRM experience as configurations made on the web interface are automatically reflected on the mobile application.
